How to get over the ideas behind BNG and NRN

I guess 95+% of local people don't know what BNG and NRN means, I find many professionals in development don't either. Here's just a few ideas:

1. Press releases that simplifies what these are, mention how your garden, your extension your new dwelling with net gain for nature adds to the bigger picture, which helps to reinforce Nature Networks locally.
2. Suggest with SME builders that show much more than 10% increase say over 20% BNG, on a before and after plan. If they do, the Council get their expert to do a simple overview, and approve without the need for an expensive report (see Jo's Blooms, a private company already offering something along thee lines - they fill in the forms, the SME developer just does a simple or two) WODC can do this!
3. Offer prizes and accolades across the district where individuals and groups have been nominated and then confirmed as "Nature champions" for their wild flowers, tree planting and so on.
4. SIMPLE - RAISE THE PROFILE TO GET NATURE IMPROVEMENTS.